"Emerging technology is constantly leveling the playing field." That statement does play a role in our world today, Big companies care about the dollar, therefore if a company can outsource or hire many people across a area to help support, promote and sell their products then they will do so. This somewhat eliminated the competitive edge. However, our response in question 5 states that if we played it out right and had the right niche we can excel and beat out competitors. Working with experts in hardware and the software areas of Surface. Also have our referral program to keep clients coming through to us, and last but not least social media integration to Facebook and Twitter. If we excel in those areas we will lead the pack.